The World’s Biggest Team

2024 wasn’t just stats. It was bonks and banter. Flat tires and PRs. New views and usual routes. This is a celebration of the world’s biggest team – 135 million people who shared epic, fun and downright outrageous moments on Strava. If you haven’t joined us yet, you’ll wonder what took you so long.

As part of Year in Sport we ran a digital ad campaign on Meta, TikTok and YouTube with 30s, 15s and 6s creative. The campaign showed positive results increasing brand awareness on Meta ( +8.1%) and TikTok ( +3.8%).

Upleveling the product experience

Strava’s Year In Sport reached new heights in 2024. You were able to customize your share card, there was animation across the experience, it was available to all Strava users and we previewed paid features to free users.

  • "Strava was the only good wrapped this year"

    Mashable

Your 2024 triumphs are worth remembering. We partnered with the Feed to offer free personalized water bottles with their stats to subscribers and made them available for purchase for $14.99 to free users.

We also offered additional limited edition swag for purchase.

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