Launching Strava’s most requested feature

 After 4+ years of our athletes asking for dark mode, we finally launched it summer of 2024. We needed to approach the launch in humorous way and poke fun at ourselves, given it took us forever to launch a basic feature. If we managed that, bleary eyed athletes the world over would rejoice.

Additionally, Strava welcomed a new CEO in 2024. This was an opportunity to communicate a step change in leadership and a step change in the future of the company.